Print Media
We introduced our new identity through a strategic advertisement in the Nikkei (Japan Economic News) on October 1st. The campaign featured the intriguing catchphrase “What ZACROS mean?” to announce the name change, accompanied by an egg motif. The visual features an egg motif, which is whispered within our company to represent the ultimate package that only lets through what is necessary while protecting and nurturing what’s inside. Additionally, we published a sponsored article in the Nikkei Online Edition to communicate various aspects of our future.
Transit Media
We displayed posters inside seven stations near our nationwide offices (including Tokyo Metro Korakuen Station) and in train cars on two railway lines (Kobe New Transit Port Liner and Yokohama Seaside Line).
